Sandra Dodd

I expanded on something I wrote on a message board earlier this month
about why Americans use "unschooling" (about why John Holt came up
with it).
It has to do with 7-Up commercials. Here's more (and some of the ads):
http://sandradodd.com/unschool/theterm


Sandra

Clarissa Fetrow

I was a child then, and I really liked those Uncola commercials with
Geoffrey Holder. "These are Uncola nuts." He seemed so joyous, confident
and peaceful, sitting back, relaxed, enjoying his clean, fresh lifestyle,
away from the rat race. I remember feeling connected to that idea at the
time, and procured myself one of those upside down looking Uncola glasses,
even though I wasn't particularly crazy about 7-Up itself as a drink. I
just connected with the sort of "third party," not-Coke/not-Pepsi idea.
Something about the clearness of 7-Up too felt right to me.
Another phrase I like, much more recent, is the Taco Bell "Think outside the
bun." I think that's a brilliant ad campaign, because the phrase is
sooutside the box, that it doesn't even use the word or image "box."

Clarissa




On Thu, Aug 28, 2008 at 9:57 PM, Sandra Dodd <Sandra@...> wrote:

> I expanded on something I wrote on a message board earlier this month
> about why Americans use "unschooling" (about why John Holt came up
> with it).
> It has to do with 7-Up commercials. Here's more (and some of the ads):
> http://sandradodd.com/unschool/theterm
>
> Sandra
>
>


[Non-text portions of this message have been removed]

k

I remember UNcola and those commercials.

It seems like to me that the closing down of the unschooling stuff at AOL
and the deletion of stuff might have inspired the website. Regardless of
the reason, I'm glad there's sandradodd.com.

~Katherine



On 8/29/08, Sandra Dodd <Sandra@...> wrote:
>
> I expanded on something I wrote on a message board earlier this month
> about why Americans use "unschooling" (about why John Holt came up
> with it).
> It has to do with 7-Up commercials. Here's more (and some of the ads):
> http://sandradodd.com/unschool/theterm
>
> Sandra
>
>


[Non-text portions of this message have been removed]

Sandra Dodd

-=-Regardless of
the reason, I'm glad there's sandradodd.com.-=-



Well thanks! Those were parallel things. I used to have a personal
page on expage.com that was about unschooling, and I started
collecting my articles online after they were published, and it just
grew because I'm a packrat and I love to collect funny or interesting
or beautiful things, and othr unschoolers kept producing funny,
interesting and beautiful writing!



Sandra

[Non-text portions of this message have been removed]

Bob Collier

--- In [email protected], Sandra Dodd <Sandra@...> wrote:
>
> I expanded on something I wrote on a message board earlier this month
> about why Americans use "unschooling" (about why John Holt came up
> with it).
> It has to do with 7-Up commercials. Here's more (and some of the ads):
> http://sandradodd.com/unschool/theterm
>
>
> Sandra
>



Aha! I didn't know that.

In the late 1970s when I was living in Sydney and a lemon drink
called Solo was first introduced to the market, there was an ad along
the same lines, presumably borrowed from the 7-Up idea. Not using the
term "uncola" but making a comparison between the juiciness of fruit
and the dryness of cola nuts.

Can't find an example of that, but this is the kind of advertising
they moved onto:

http://www.youtube.com/watch?v=lWsez482rgQ

Quite humorous I think! Very Australian.

I remember my daughter and I playing a videogame based on 7-Up's red
dot character in the mid 90s, on the Sega Megadrive. Cool Spot. At
that time, 7-Up's slogan was "It's cool to be clear". That was in the UK.

Bob