Laureen

http://tinyurl.com/3uw2q7*
*Changing the Game: How Video Games Are Transforming the Business World
(Hardcover)
*From the Back Cover*
At their best, videogames represent the very essence of what drives people
to think, cooperate, and create. Learning is not "work" in the context of a
game: it is puzzle-solving, exploration, and experimentation. Cooperation is
not a "necessary evil" in the context of a game: it is the best part of the
experience. And few communities are as prolific and generous as those that
form around games. The videogame paradigm offers powerful lessons for
business, and innovative businesses are using videogames in powerful new
ways. In *Changing the Game*, top Microsoft Xbox executive David Edery and
MIT videogame researcher Ethan Mollick explains how businesses can leverage
games' interactivity to build far deeper relationships with a new generation
of customers and employees. The authors begin by reviewing the increasingly
effective use of videogaming in training. Next, they survey the growing use
of games in state-of-the-art advertising and marketing programs. They then
introduce more transformative potential opportunities for gaming: approaches
that are only beginning to emerge from research laboratories. These include:
the use of games to spur innovation, and to harness the wisdom of crowds.
Edery and Mollick conclude with concrete recommendations on how to work with
video game companies, and some powerful insights on the future of business
and games in general, drawn from their unique vantage point as MIT
researchers, an Xbox executive, and gamers.

*About the Author*
*David Edery* is Worldwide Games Portfolio Planner for Xbox Live Arcade, and
research affiliate of the MIT Comparative Media Studies Program (CMS). As
MIT CMS Associate Director for Special Projects, he co-founded the
Convergence Culture Consortium, a research partnership with corporations
such as MTV Networks, Turner Broadcasting, and GSD+M. At CMS, he managed
Cyclescore, an exertainment project fusing original video games and
stationary exercise equipment. *Ethan Mollick* co-founded eMeta, the leading
developer of software for selling content online. He has consulted with
DARPA, Eli Lilly, General Mills, MIT Media Lab, and Charles River Ventures.

It isn't out yet, but it hit my company's library today. Not that anyone
here needs confirmation that games are fine, but this might be a good thing
to hand to relatives. =)

--
~~L!

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Writing here:
http://www.theexcellentadventure.com/

Evolving here:
http://www.consciouswoman.org/
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