mail_michele

Just wanted to pass on the response I received from Kraft about
their advertising on the CBS Evening News. Unfortunately they are
not supportive as the makers of Claratin were (so I, for one, will
use the power of my *purchasing dollars*!)




Thank you for contacting us directly to tell us of your reaction to
the CBS Evening News segment. It gives us the chance to express to
you the thinking that guides our advertising decisions.

The issues involved are tough ones, full of controversy and
emotion. We take your comments very seriously.

Kraft is always concerned about the media environment in which our
advertising appears and we have rigorous policies governing the
placement of our ads. We enforce ourpolicies to the best of
our ability. From time to time, we are asked to use the power of our
advertising dollars to intervene in the editorial policies of the
media -- to influence newscoverage on this network or
drive a personality off the air at that station. Each time, we
decline,explaining that viewers and listeners are the arbiters, not
advertisers.

I hope this clarifies the situation.