Why they made *new* Coke.
[email protected]
In a message dated 2/14/02 11:47:26 AM Pacific Standard Time,
[email protected] writes:
stop making it in order to renew their patent,,,,thus New Coke was
born so they could have something to sell in the meantime. Once
they renewed their patent,,,*old* coke came back as Classic Coke.
Andrea Kim :-)
Mommy to two sweeties!
Laura (2/16/96) & Allison (8/31/99)
Kent, WA,,,,,,,,soon to be Seattle!
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[email protected] writes:
> I was horrified they changed my medication like that, andCoke's patent on their recipe expired and they had to completely
> relieved when they saw the error of their ways and brought back "Coke
> Classic." Was it a colossal mistake, or the cleverest marketing ploy in
> history???
stop making it in order to renew their patent,,,,thus New Coke was
born so they could have something to sell in the meantime. Once
they renewed their patent,,,*old* coke came back as Classic Coke.
Andrea Kim :-)
Mommy to two sweeties!
Laura (2/16/96) & Allison (8/31/99)
Kent, WA,,,,,,,,soon to be Seattle!
[Non-text portions of this message have been removed]
[email protected]
In a message dated 2/15/02 3:12:52 AM, aelanmichael@... writes:
<< Coke's patent on their recipe expired and they had to completely
stop making it in order to renew their patent,,,,thus New Coke was
born so they could have something to sell in the meantime. Once
they renewed their patent,,,*old* coke came back as Classic Coke.
to change and then come back?
If it's true, it would have been cheaper for them to just shut down a little
while than to make new packaging and all that. And if that were the case,
they could have advertised it and let people stock up, but it was a total
overnight surprise mess.
What was said at the time was that they made it to be more like Pepsi,
because in the blind taste tests people really DID like Pepsi, and they
thought people would be happy.
Keith used to drink a lot of coke in those days, but he hated the new stuff,
and he hates Pepsi.
For a long time New Coke and Classic Coke were available side by side, but I
think less than a year later, it was still called "Classic Coke" but the
other one was gone. I doubt my kids know anything about it.
It was a horrible fiasco, whatever it was.
Sandra
<< Coke's patent on their recipe expired and they had to completely
stop making it in order to renew their patent,,,,thus New Coke was
born so they could have something to sell in the meantime. Once
they renewed their patent,,,*old* coke came back as Classic Coke.
>>If that were the case, why wouldn't we have heard of other companies having
to change and then come back?
If it's true, it would have been cheaper for them to just shut down a little
while than to make new packaging and all that. And if that were the case,
they could have advertised it and let people stock up, but it was a total
overnight surprise mess.
What was said at the time was that they made it to be more like Pepsi,
because in the blind taste tests people really DID like Pepsi, and they
thought people would be happy.
Keith used to drink a lot of coke in those days, but he hated the new stuff,
and he hates Pepsi.
For a long time New Coke and Classic Coke were available side by side, but I
think less than a year later, it was still called "Classic Coke" but the
other one was gone. I doubt my kids know anything about it.
It was a horrible fiasco, whatever it was.
Sandra
Karin
<< Coke's patent on their recipe expired and they had to completely
stop making it in order to renew their patent,,,,thus New Coke was
born so they could have something to sell in the meantime. Once
they renewed their patent,,,*old* coke came back as Classic Coke.
This website doesn't mention a thing about a patent expiration but goes into the finer details of why new coke was made.
http://www.snopes2.com/cokelore/newcoke.htm
Karin
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stop making it in order to renew their patent,,,,thus New Coke was
born so they could have something to sell in the meantime. Once
they renewed their patent,,,*old* coke came back as Classic Coke.
>>Thanks to Goooogle, the REAL coke story <g> is available at your fingertips.
This website doesn't mention a thing about a patent expiration but goes into the finer details of why new coke was made.
http://www.snopes2.com/cokelore/newcoke.htm
Karin
[Non-text portions of this message have been removed]
[email protected]
In a message dated 2/19/02 3:13:29 AM, aelanmichael@... writes:
<< > If that were the case, why wouldn't we have heard of other companies
having
haven't been alive for 99 years? >>
I've lived through the ends of lots of 99 year leases, though. Much of my
hometown was leased from the neighboring pueblo, and they were unwilling to
lease again at the rates they'd been happy with in the 1870's, in territorial
days.
<<Shutting down would have meant HUGE losses in sales. >>
Loss in sale of nothing, though. They had a huge loss of sales with
manufactured and shipped product!
Sandra
<< > If that were the case, why wouldn't we have heard of other companies
having
> to change and then come back?It was a 99 year patent,,,that's all I know. Maybe most of us
>
haven't been alive for 99 years? >>
I've lived through the ends of lots of 99 year leases, though. Much of my
hometown was leased from the neighboring pueblo, and they were unwilling to
lease again at the rates they'd been happy with in the 1870's, in territorial
days.
<<Shutting down would have meant HUGE losses in sales. >>
Loss in sale of nothing, though. They had a huge loss of sales with
manufactured and shipped product!
Sandra
Fetteroll
Though it's already been well established that the patent-running-out theory
was bunk ;-) I just read in Uncle John's Bathroom Reader that the Coke
formula isn't even patented. He says that if something is patented when the
patent runs out then anyone can start producing it. (You have to reveal the
recipe or process in the patent.) So the formula for Coke is a company
secret.
He doesn't say anything about whether patents can be renewed or not. Though
I do know that Crest could only exclusively produce toothpaste with floride
in it for 17 (maybe?) years before all toothpaste companies could start
producing it. (Though maybe that only applies to formulas that are medical
in nature.)
Oh, here's something in reply to someone asking about patent renewal:
http://www.cni.org/Hforums/cni-copyright/1994-01/0491.html
was bunk ;-) I just read in Uncle John's Bathroom Reader that the Coke
formula isn't even patented. He says that if something is patented when the
patent runs out then anyone can start producing it. (You have to reveal the
recipe or process in the patent.) So the formula for Coke is a company
secret.
He doesn't say anything about whether patents can be renewed or not. Though
I do know that Crest could only exclusively produce toothpaste with floride
in it for 17 (maybe?) years before all toothpaste companies could start
producing it. (Though maybe that only applies to formulas that are medical
in nature.)
Oh, here's something in reply to someone asking about patent renewal:
http://www.cni.org/Hforums/cni-copyright/1994-01/0491.html
> Patents cannot be renewed although US patents on drugs and certainJoyce
> other products can be extended if the comerciallization of the
> product was delayed by regulatory (in)action. Unless so extended,
> all US patents expire 17 years after issuance. See 35 USC 154-156.