Deborah Lewis

*** Do you think that they can be exposed daily to the
ads without falling for them?***

What if they fall for it? If the ad is true and they buy the product
and it preforms exactly as promised isn't that ok? If the ad was
deceiving and the product doesn't measure up aren't they smart enough to
take note?

I think the only way to learn some things aren't what they appear to be
is by experience.
If you could protect them from advertising until they're grown they're
still going to have to shop for themselves someday and would still be
susceptible to slick packaging.

I know adults who spend their money on some really foolish things, but my
son has become quite the critical consumer. He used to believe every
advertisement and we still smile when we think about the "Downey ball"
fabric softener, because he was SO sure we couldn't live without one.
He did buy a few things he was disappointed in but he really thinks about
how to spend his money and he considers carefully before buying.

I think television advertising is a great opportunity to talk about
consumerism. Why are they trying to sell it to you? Because they want
your life to be better? Because they want your money? Who makes that
product and how much do they earn if you buy it? Are those jeans worth
$125.00 if the person who sewed them only made $1.85 that day and the
fabric only cost six dollars?
Your kids will see you make smart choices or silly ones and you can talk
about how you came to those choices and that will be beneficial to them.

Not to mention the psychology in advertising. That's wonderfully
interesting.

OH, we have company, have to go!

Deb L

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In a message dated 3/26/03 7:01:03 PM, ddzimlew@... writes:

<< I think the only way to learn some things aren't what they appear to be
is by experience. >>

Better to practice on breakfast cereal and toys than on cars and Smirnoff's.

Sandra

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He used to believe every
advertisement and we still smile when we think about the "Downey ball"
fabric softener, because he was SO sure we couldn't live without one.

I laugh at that, my son cried when he got his shirt dirty at the age of 3,
because we didn't have a "stain-ball" that would get it clean. We had just
gotten the satellite dish and he was really watching the ads. That was when
we started talking about them.
I think he has a pretty good handle on the ad world now at age 7.Still thinks
some of the stuff looks good, and that is ok.
Nancy


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